Branding & Promotional Design

Baby iCare

Infant Formula & Baby Products

Big Company for Small Ones

Baby iCare is a baby care products company offering essential items for infants and toddlers. The brand focuses on safety, comfort, and quality — everything your baby needs for a happy and healthy start.

Category: Branding & Identity / Marketing & Promotional Design
Role: Designer
Year: 2019–2020

Baby iCare branded retail kiosk display with infant formula boxes

The Six-Panel Storyboard

Logo → Poster 01 → Poster 02 → Packaging → Mock Up → Kiosk.

Logo

The foundation of the Baby iCare visual identity, combining a friendly baby-focused character with a bright, approachable, and recognizable brand presence.

Baby iCare grand opening promotional poster with infant formula range and sample product prices

Poster 01

A promotional poster designed to introduce Baby iCare products and offers through strong visual hierarchy, product information, photography, and the brand's bright color palette.

Poster 02

A complementary product-focused poster showcasing baby-care products while extending the Baby iCare visual identity across promotional communication.

Packaging

The Baby iCare identity translated into product packaging, creating a consistent and recognizable presentation for baby-care products and retail applications.

Mock Up

A realistic presentation of the Baby iCare designs in use, demonstrating how the branding and product designs work together as a cohesive visual experience.

Kiosk

The complete Baby iCare brand experience brought into a physical retail display through a clean, welcoming, and recognizable kiosk design.

Project Overview

Baby iCare is a baby care products company that offers a wide range of safe, gentle, and high-quality essentials for infants and toddlers. The brand's visual identity uses soft colors, friendly icons, and warm imagery to reflect love, trust, and care for every little one.